Increase the sign-up rate by 11% on the company homepage within a 3-month period
The company’s homepage was the primary entry point for visitors, but despite significant traffic, the sign-up rate for new users was below expectations.
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Client
Fall Creek Foot & Ankle
Services
SEO, Paid Ads, CRM
Project Timeline
October 2024
March 2025
Platforms
Google Ads, Meta Ads, Website
Increased in ROI revenue
150%
New Patients
100% Increase in Patients
Project Overview
Fall Creek Foot and Ankle is a podiatry clinic that was struggling with low visibility online. Despite offering excellent care, they weren’t being found by new patients. Their Google Search Console data showed they were only getting around 30 impressions per day and minimal clicks. The clinic had little web traffic, no SEO strategy, and zero backlinks. They needed a comprehensive solution to boost their online presence, authority, and patient acquisition.
Project Execution
✅ SEO Audit & Website Optimization
We conducted a full SEO audit, identified website errors, and optimized meta tags, headings, and site structure to make the website search-friendly.
✅ Content Strategy & Consistent Posting
We built a content calendar targeting relevant keywords that potential patients search for. New blog posts and service pages were published regularly, establishing Fall Creek as a trusted authority in podiatry.
✅ Backlink Building
Their website had no backlinks, which hurt its authority. We implemented a backlink strategy to build trust with Google and boost their domain authority.
✅ Paid Awareness Campaigns
We launched targeted awareness ads on Google and Meta to drive traffic to their site. The goal was to increase visibility while giving Google data signals to establish Fall Creek as an authoritative brand in its niche.
✅ Reputation & Authority Building
Through review generation strategies and consistent engagement, we increased their online credibility, making them a trusted name in their local market.
Project Results
📈 Search Impressions Grew 75x
From just 30-40 impressions a day to over 3,000 daily impressions within months.
🔑 Keyword Rankings Skyrocketed
They went from ranking for almost no keywords to dominating multiple keywords related to podiatry services in their area.
🌐 Domain Authority Improved
With a consistent backlink strategy, their domain authority saw a steady climb, further cementing their trustworthiness in Google’s eyes.
🚀 Increased Patient Inquiries
With better visibility and targeted ads, more patients found Fall Creek online and booked appointments through their website.
