A rapidly growing SaaS company with a strong product offering was experiencing stagnation in new user sign-ups, despite significant traffic to their homepage. The homepage was the primary entry point for visitors, but the sign-up rate remained low, and the company needed to find a way to optimize the user experience and messaging to boost conversions.
Heatmaps & Analytics Review: We began by analyzing user behavior on the homepage using heatmaps, session recordings, and Google Analytics. This helped us identify where users were clicking, how far they were scrolling, and where they were dropping off. It became clear that visitors were not engaging effectively with the sign-up forms or CTAs, particularly in the later stages of the homepage.
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