business

How we increased sign up rate by 56% on Creators Program

By running a comprehensive SEO audit, optimizing the website for search engines, and building brand awareness through targeted ads, we threw this clients organic traffic by 1,337% - from just 51 to 733 monthly visitors.
The company’s homepage was the primary entry point for visitors, but despite significant traffic, the sign-up rate for new users was below expectations.
Increase customer retention by 30% over six months by identifying pain points, improving user engagement, and enhancing customer support.
A marketing team at a growing e-commerce platform was facing issues with their email marketing campaigns. Despite having a substantial mailing list and high engagement rates, their email deliverability was lower than expected.
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Client
Business
Services
Paid Advertising
Project Timeline
2020
2021
Platforms
Creators Program
Increased in ROI revenue
105%
New Patients
58M+

Project Overview

The Creators Program of a digital platform (e.g., a video-sharing platform, e-commerce site, or content creation service) was designed to attract content creators, influencers, and artists to sign up and contribute to the platform. Despite the platform’s overall success, the Creators Program struggled to gain traction, and sign-ups were much lower than expected.

The objective was to increase sign-up rates for the program by 56% within a 3-month period by optimizing the user acquisition funnel, enhancing the value proposition, and streamlining the registration process.

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Project Execution

To achieve the 56% increase in sign-up rate, we executed a series of strategic and tactical steps that involved addressing user concerns, optimizing communication, and simplifying the sign-up process.

  • Refining the Messaging: We updated the messaging around the Creators Program to clearly communicate the unique benefits creators would receive, such as access to a large audience, potential monetization opportunities, and a supportive creator community. The message was aligned with creators' core motivations—growth, exposure, and financial rewards.
  • Highlighting Success Stories: We featured testimonials, case studies, and success stories of existing creators who had achieved significant milestones using the platform. This social proof helped build trust and showed potential creators that success was achievable.
  • Simplified Sign-Up Process: We streamlined the sign-up process to minimize friction. The original sign-up form was lengthy and required multiple steps, which we condensed into a simple, intuitive flow. We focused on reducing the number of fields required and integrating single sign-on (SSO) with social media accounts (e.g., Google, Facebook) to make it easier for creators to register.

Project Results

  • Sign-Up Rate Increase: The targeted efforts resulted in a 56% increase in sign-ups for the Creators Program within the 3-month timeframe. The streamlined registration process, targeted messaging, and clear value proposition played a key role in boosting conversions.
  • Improved Conversion Funnel: The changes made to the sign-up process, including simplifying the form and adding social logins, decreased bounce rates by 35%. Visitors to the Creators Program landing page were much more likely to complete the registration process.
  • Higher Engagement with Marketing Campaigns: The email marketing campaign and social media outreach led to a 40% increase in open rates and 20% higher click-through rates compared to previous campaigns. Paid ads also had a 28% improvement in ROI due to better targeting and compelling messaging.
  • Incentives Impact: The sign-up bonuses and referral program led to a significant spike in referrals. The referral program alone accounted for 18% of new sign-ups, proving that existing creators played a crucial role in growing the community.
  • Enhanced Community Growth: The program not only gained more creators but also fostered a stronger sense of community. New creators who signed up reported feeling more supported, with 80% of them completing their profile within the first 48 hours due to the onboarding webinars and continuous engagement from the platform.

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