application

How we improved Application email deliverability by 28%

By running a comprehensive SEO audit, optimizing the website for search engines, and building brand awareness through targeted ads, we threw this clients organic traffic by 1,337% - from just 51 to 733 monthly visitors.
The company’s homepage was the primary entry point for visitors, but despite significant traffic, the sign-up rate for new users was below expectations.
Increase customer retention by 30% over six months by identifying pain points, improving user engagement, and enhancing customer support.
A marketing team at a growing e-commerce platform was facing issues with their email marketing campaigns. Despite having a substantial mailing list and high engagement rates, their email deliverability was lower than expected.
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Client
Application
Services
Paid Advertising
Project Timeline
2020
2021
Platforms
Application Creators
Increased in ROI revenue
105%
New Patients
58M+

Project Overview

An e-commerce platform faced challenges with email deliverability, affecting the reach of their promotional campaigns and transactional emails, such as order confirmations and shipping updates. With a significant portion of emails either landing in spam folders or failing to reach the recipients' inboxes, the marketing team was struggling to see a return on their email marketing investments.

Objective: Increase email deliverability by 28%, ensuring that promotional and transactional emails reach the intended recipients, improving customer engagement, and enhancing sales.

Project Execution

To address the deliverability challenges, the following steps were executed:

  • The team conducted a thorough audit of their mailing list, removing inactive subscribers and invalid email addresses.
  • They implemented a re-engagement campaign targeting dormant users, encouraging them to opt back into receiving emails or unsubscribe.
  • A double opt-in process was introduced for new subscribers to ensure only engaged and valid email addresses were included.

Project Results

  • Deliverability Rate Increase: The project resulted in a 28% improvement in overall email deliverability. This was measured through tracking email delivery reports from the ESP and comparing them to baseline data prior to project execution.
  • Engagement Improvements: Open rates increased by 22%, and click-through rates improved by 15%, as more users received and interacted with the emails.
  • Reduced Complaints: Spam complaints decreased by 40%, as users were no longer receiving unwanted or irrelevant emails.
  • ROI on Email Marketing: The higher deliverability and engagement led to a 25% increase in sales from email-driven traffic.

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